:30 "Bad Day"

Metal Gear Rising

Introducing the "Bad Day" TV commercial, a 30-second ad that marked the release of the latest installment in the Metal Gear Rising series, "Revengence." This bad boy made its grand entrance during the season premiere of The Walking Dead, hooking a whopping 12.2 million viewers – that's more people than your grandma's meatloaf recipe has secret ingredients!

Director: Bia Flecha
Sr. Art Director: Philip Samartan
Sr. Copywriter: André Query