It's just like you

Toyota RAV4 HYBRID

If we’re all individuals, why does advertising treat us all the same. We took it upon ourselves to change that. So to prove the RAV4 Hybrid is just as unique as you are, we made 100,000 videos. One, for almost every RAV4 Hybrid that was to be sold. It’s the worlds most personalized video campaign.

Director: Daniel Strange
Sr. Art Director: Philip Samartan
Sr. Copywriter: Sammy Glicker
Sr. Copywriter: Jake Mikosh
Sr. Copywriter: Dan Sorgan

AWARDS

The One Show
October 2016 - Innovation in Social Media

Press

Code Conference 
Meta COO Sheryl Sandberg, refers to our RAV4 Hybrid campaign as "the future of advertising", how cool is that!